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From Saudi Arabia to Morocco: Every evening the Turkish series “Noor” draws millions of people to their television sets. The show is about love, intimacy and equality; no social taboo is ignored. Some see in “Noor” proof of social change, others only fiction.
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Photographs depicting the lead characters of Turkish TV soap ‘Noor’ are being arranged in a factory in the West Bank city of Hebron
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Kivan Tatlitug is tall, blue-eyed, and extremely good-looking. For four months now the 24-year-old Turkish actor has been bewitching female TV viewers from Saudi Arabia to Morocco as Mohannad in the TV series “Noor”.

It is an enthusiasm that has allegedly prompted a few husbands in the Gulf states to file for divorce. They found Mohannad photos on their wives’ cell phones. In Saudi Arabia a large-scale farmer sold her herds of sheep so she could spend her evenings in front of the television, undisturbed.

The enthusiasm, however, is not first and foremost about the attractiveness of the Turkish ex-model. Kivan Tatlitug plays Mohannad, a man who treats his wife as an equal, who supports her in her professional career as a fashion designer, and is loving and understanding. He brings her flowers after a quarrel, surprises her with presents and a romantic vacation.

Against God and His prophets

This is male behavior that women here only know from Western film productions and that does not occur in Arab TV productions. For many female viewers gentle Mohannad is a male ideal.

“Our society”, explains the Vice President of Bahrain’s Women’s Union, Fatima Rabea, “is not accustomed to such intimacy and love. We are so busy with our everyday lives that a loving relationship takes a back seat. The TV series ‘Noor’ has now awakened the desire for this.”

“Satanic and immoral,” is how the Grand Mufti of Saudi Arabia described the Turkish television series “Noor” while demanding that TV stations immediately cancel this “attack on God and his prophets”.

In the Palestinian city of Nablus a member of the parliament and preacher from the radical Islamist party Hamas warned against the series, which violates “religion, values, and tradition”.

The criticism from both conservative dignitaries is not directed solely at the liberal TV role model of man and woman. The Turkish soap opera has broken other social taboos in conservative Muslim societies, which has also contributed to the success of the series.

Premarital sex and abortion

Between three and four million Saudis follow the life and love of Noor and her husband Mohannad every evening. Streets in the Palestinian Gaza Strip and the West Bank are empty when the show is being aired.

And if the power goes out, people set their alarms so they won’t miss the rerun early in the morning. Even in other Arab countries such as Syria, Bahrain, and Morocco large families gather in front of their TV sets every evening to watch their heroes.

The TV series depicts a panorama of reality in Arab societies that cannot be seen anywhere else. Before marrying Noor Mohannad had premarital sex and fathered a child; a cousin has an abortion; and alcohol is consumed at dinner.

“We all do things in our lives that are shown in the series,” says Syrian actress Laura Abu Sa’ad, who lends her Arab voice to the female leading character “Noor”.

“Many girls, for instance, get pregnant and have abortions, but nobody talks about it. It is a relief to see on TV what is typically swept under the rug.”

For Laura Abu Sa’ad the success of the series is a sign that “Arab Muslims want to follow a moderate Islam and not the extremists.”

Ideal for tourism
AP)

Other than in Turkish every day life religion is not a main subject in “Noor”. The female characters are acting unveiled
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Religion plays a subordinate role in the series. The marriage between Noor and Mohannad was arranged by grandfather, and they fast during the month of Ramadan. But none of the leading characters are shown at the five daily prayers, nor do the women wear religious headscarves.

“I think this series portrays a very unrealistic image of Turkey,” criticizes Professor Khalid Amine of the Moroccan University in Tetouan. “As if the Islamist Party were not in the government and there were no conflicts between religion and secularism. The production conveys an idealization that is good only for tourism.”

“My family from Belgium,” continues the university professor, “is not returning home to Morocco for the summer holidays, but is traveling to Turkey.”

The children want to see the setting of “The Lost Years”, another popular Turkish series for youth, the parents want to see the country of Noor and Mohannad. In Istanbul the Turkish production company of “Noor” has turned the villa, the fictional home of Mohannad, into a museum for Arab tourists. From Saudi Arabia alone 100,000 visitors are expected, 70,000 more than last year.

A make-do becomes a hit

The cult status of the series came as a total surprise for the pan-Arab satellite station MBC. In Turkey the series “Noor”, launched in 2005, was not a commercial success. According to MBC President, Sheik Walid al-Ibrahim, MBC was scouting abroad for inexpensive products because Arab TV series are outrageously expensive.

The Turkish make-do, synchronized not with classic Arab but with the spoken dialect of the region, has become the biggest hit for the station with its headquarters in Dubai. More Turkish series is scheduled to follow.

Alfred Hackensberger Qantara.de 2008 Translated from the German by Nancy Joyce

(P.S Kivan Tatlitug happens to be openly gay)

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